About New Approach 888
OUR STORY
The story of New Approach 888 begins with a belief in the power
of clothing—to design apparel that not only looks good but also influences how we feel and interact with the world. Founded on the principles of positivity, balance, and self-expression, the
brand was inspired by the idea that what we wear can inspire
and motivate us.
The Number 888 is deeply significant in numerology, symbolizing infinity, abundance, and spiritual alignment. It reflects the brand's mission to empower wearers with high-vibrational, intentional designs that uplift and empower. Every shirt is thoughtfully created to embody these principles, featuring symbols, numbers, and words that evoke a sense of purpose and positivity.
The heart of New Approach 888 is the belief that fashion should be meaningful. The 100% cotton T-shirts are soft and comfortable and crafted with designs that inspire personal growth, balance, and high-energy living. Whether meditating, working, or simply going about your day, New Approach 888 offers a fresh take on how clothing can elevate your style and spirit.
Our journey is about encouraging individuals to live consciously and embrace a new approach to fashion—one where what they wear reflects their highest self.